In depth research/development of the audience can be found here, and here.

Age:

8-15 year old children - in order to carry out effective play testing and collect relevant feedback, I intent to work with a primary school. I will need to look into the legal requirements such as completing a risk assessment and the ethics around working with children.

Interests:

• Pets (animal lovers)
• Pet simulator games
• Nurturing

Audience goals:

The target audience will likely be children who are suffering from (or displaying symptoms of) mental health problems such as anxiety or depression. They aren’t very confident at expressing themselves, and want be able to understand/tackle their negative thoughts, feelings, and behaviours. AG

Typical audience profiles:

Target Platform:

The release will be aimed at a mobile audience, specifically iOS. This is mainly due to complexity and technical issues when creating for Android devices. Ideally, if this was taken to professional production, it would be available on both iOS and Android.