Charting competitive strategy:

I did some research into the games that exist in the market which are similar to the game I am planning to produce. These are either pet simulators or have a strong focus on therapy. I selected the top three games that I thought were most relevant and created three comparison charts based on price, therapy focus, and art style.

Competitors:

  1. MindFit.ai

MindFit.ai - Apps on Google Play

  1. Neko Atsume: Kitty Collector

‎Neko Atsume: Kitty Collector

  1. Cat collector - Mino Beach

https://cat-game-the-cat-collector.fandom.com/wiki/Mino_Beach

Factor 1: Price

I examine the price of the video games:

Competitive Strategy

Action plan: For my game I need to make sure that it is free to play and that there are no hidden costs once it is downloaded. This makes it most accessible for people, and since an important aim of mine is to help support young children with mental health issues, it would be beneficial if they could get this game without having to worry about paying for it.


Factor 2: Therapy focus

I examine the focus on therapy/therapeutic approach of the video games:

Competitive Strategy

Action Plan:

I need to make sure that my game has a strong focus on therapy, as that is my main theme. It should be reinforced with the pet simulator genre, but not dependent on it to provide a therapeutic experience.